About Us

Hello! I am Misa Mason, the owner and creator of Avena Verbena. Avena Verbena is the coming together of my 26+ years experience with herbs and natural oils. While raising my 3 children in Sonoma County, California, I chose to incorporate essential oils and natural products in their upbringing and my love for products, that were made from nature, bloomed. In 1998, after seeing the movie Practical Magic, I knew that I wanted to open a store with my own natural and sustainable products one day. In 2025 I was able to make that a reality. I hand make every product that I sell to maintain quality. I never use dyes, colorants, preservatives or chemicals, as I feel that they do not belong in caring for our bodies.

I was raised in San Francisco and Marin County, California. I then moved to the town of Sonoma to start a family and now reside in Santa Rosa, Sonoma County, California with my 2 White's Tree Frogs and look forward to visiting with my family and grandchildren.